Progressive Web App (Install as App)

The site is a Progressive Web App, which means visitors can install it like a native app and open it from their home screen.

What that gives you

The site ships a web app manifest, a service worker and an offline page, and shows an "Install app" button when the browser supports it. On iPhone and iPad, where the browser does not show a native prompt, the site shows a short hint explaining the Share, Add to Home Screen step instead, so the option is not lost.

Why it matters

An installed app sits on the home screen and opens full-screen, which encourages repeat visits and gives your brand a more permanent place on the device. You can turn the PWA on or off in Settings; it is on by default.