Testimonials

Social proof helps a new visitor trust your site quickly. The Testimonials section lets you manage it without touching code.

Managing testimonials

Under Admin, Testimonials you add, edit, reorder and switch testimonials on or off. Active testimonials display in the right places on the public site, such as the home and pricing pages, where they reassure people who are deciding whether to use or buy.

Letting your members write their own

A member who is signed in, has verified their email and has actually used a calculator will see a Share your experience link on their account page. What they write lands in a waiting for approval list at the top of Admin, Testimonials, and appears nowhere on your site until you approve it. One per member.

Approving publishes their words exactly as written. That is deliberate: the moment you rewrite someone's testimonial into marketing copy, it stops being theirs. Fix an obvious typo if you must, and leave the meaning alone.

Write your own, or collect real ones?

You can type testimonials in yourself, and for a brand new site that is a reasonable way to show buyers what the section looks like. Be careful about what you publish as though a customer said it. Presenting invented reviews as genuine customer feedback is against the law in a growing number of countries, including the United States, the United Kingdom and the European Union, and search engines treat it as spam. If your site sells anything, the risk is not worth it.

Collecting real ones is not as slow as it sounds. Ask people at the moment they have just had a result they liked, point your existing members at the link on their account page, and publish them as they arrive. Two real testimonials with a real name behind them do more for trust than six polished ones nobody said.

Keep them specific and credible. A short, concrete testimonial is more persuasive than a long, generic one.